SEO website optimization for search engines

Why is SEO so important in 2021? The answer is simple: If you don’t rank your target keyword in the top 10 Google results, the vast majority of users may not see your website.

According to HubSpot, 75% of people search for content on Google and never get above the first page of search results, which is why ranking on the first page of Google is so important.

By following SEO optimization best practices, you will lay the foundation for your website to increase its visibility in searches.

You can follow a variety of strategies and methods to rank higher on Google and have better SEO optimization, Innotechnews notes. If you don’t follow the basics, your chance of ranking on Google’s home page will be correspondingly small.

By following SEO best practices, you will lay the foundation for your website to increase its visibility in searches. Once this is done, you can proceed to more advanced keyword research and establish a linking strategy.

You need to follow these best practices to get higher rankings in the SERPs.

How to SEO your website for search engines:

1) Align the content for the search.

2) Write an attractive title and meta description.

3) Post extended content.

4) Optimize the image.

5) Use internal links.

6) Include keywords in your URL.

7) Optimize the page loading speed.

8) Improve the usability of the website.

9) Focus on getting more authoritative backlinks.

In today’s article we will address the first three and in later installments we will explain the following:

1) Align content for search

Search intent (also called “user intent”) is the purpose of every search query. Understanding and fulfilling your search purpose is Google’s top priority. The search engines have strictly examined all the main pages of Google, to ensure the relevance of the search.

To improve SEO, the best results are blog or video posts, not e-commerce pages that sell ‘oatmeal cookies’, for example. Google knows that the people doing this particular search want to learn rather than buy. On the other hand, the first search result for “buy oatmeal cookies” was an e-commerce page. Because in this case, Google knows that people are in purchase mode. Therefore, the recipe for oatmeal cookies was not cited in the first result.

2) Write an attractive title and meta description.

The page title and meta description are the two most important meta tags on the page. First, let’s take a look at the header tags. Title tags are clickable texts that appear in search results and are very important from an SEO perspective.

According to Google: In SEO optimization, the title is essential to allow users to quickly understand the content of the result and why it is relevant to their requirements. This is often the basic information used to decide which result to click on, so it is important to use high-quality headlines on your web pages. 

3) Post extended content

In fact, search engines rank best on detailed expanded content. This research is supported by a number of studies, including the latest high-throughput paper research from SEMrush.A key study finding is that compared to medium articles (901-1200 words), long articles (publications with more 3,000 words) received a three-fold increase in traffic, a four-fold increase in share volume, and 3.5-fold increased backlinks.

4) Optimize the image

Images play a vital role in enhancing your website visitor experience and SEO optimization. You will likely spend a lot of time choosing the right images to enhance your blog posts, product pages, and other important pages on your website.

If used correctly, images will contribute to the overall SEO of your website and increase organic traffic. Website speed is an important ranking signal, and images are typically the biggest contributor to overall page size. Therefore, you should optimize the image to increase speed in order to improve the overall performance of the website. Here are four ways to optimize images. Choose the best file format. The first step in optimizing an image is choosing the best file format, so let’s take a look at the JPEG, PNG, and WebP formats.

The most widely used image formats on the Internet are JPEG and PNG. Both formats use different compression methods, so the file size between them can be very different, according to Innotechnews. Viewing JPEG and PNG is the best image optimization practice. Considering the above difference in file size, JPEG can easily be declared as a definite winner. However, it would be a mistake to use JPEG as the actual image format for your site.

Although JPEG is great for photos, PNG is best for images that contain text, line art, etc. WebP is another option that Google defines as a modern image format that provides excellent lossless compression on the Internet.

Lossless WebP images are 26% smaller than PNGs. With the same SSIM quality index, lossy WebP images are 25% to 34% smaller than equivalent JPEG images. Compress the image. The larger the size of the image file, the longer it will take for the page to load, so be sure to compress the image before uploading it to your website.

Fortunately, there are several free tools available to help you compress images. 

-TinyPNG : TinyPNG uses intelligent lossy compression technology to reduce the size of PNG and JPEG files .

-ImageOptim : If you are a Mac user, you can download and use this free tool to meet all your image compression needs.

-ImageOption is a tool recommended by Google. So far it is the best compression tool for JPEG (not PNG). It is better to use TinyPNG for PNG compression.

-ShortPixel : If you run a WordPress website, you can install this image compression plugin. The free ShortPixel plan compresses 100 images per month.

-squoosh.app : Google’s compressor, which can be used as an application or as a web version.

Specify alternative text for the image. Although Google has made progress in understanding images, adding alt text to images is still an essential step. Adding alt text to images can improve web accessibility and help browsers better understand the images on your website.

The following are Google’s views on alternative text writing:

-When choosing alternative text, the focus should be on creating useful informational content, which should use keywords appropriately, and should be in the context of the content on the page. Avoid including keywords in your alternate attributes, as this will have a negative impact on the user experience and can lead to your website being considered spam.

-When writing alt text for images, keep it concise and avoid confusing your target keywords.

-Deferred loading of images. Lazy loading is a technique that delays the loading of non-critical resources (images, videos, etc.) during page loading. Instead, upload images and videos only when users need them. This is how Google explains the relationship between lazy loading and website performance: When images and videos load lazily, we will reduce the initial loading time of the page, the initial weight of the page and the utilization of the system resources, all of which will have a positive impact on performance. To delay the loading of images and videos in WordPress, you can use the free delayed upload plugin a3.

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